Pricing

Boost your conversion rates with intelligent lead scoring

Swiftask analyzes your Marcom Robot data to qualify leads automatically. Identify your top prospects in real time.

Result:

Stop wasting time on cold leads. Focus your sales efforts on high-potential opportunities.

The challenge of manual lead qualification

Managing leads from Marcom Robot often involves volumes too large for effective manual analysis. Marketing teams struggle to prioritize prospects, while sales reps receive unqualified leads, hurting overall performance.

Main negative impacts:

Lost critical opportunities: High-value prospects are not identified fast enough, leaving the door open for competitors.
Marketing and sales misalignment: Lack of clear scoring criteria creates friction regarding the quality of leads passed to sales teams.
High acquisition costs: Time spent by sales reps filtering out unqualified leads drastically reduces your marketing campaign ROI.

Swiftask automates lead scoring for your Marcom Robot data. With AI, every interaction is analyzed to assign a dynamic relevance score, enabling immediate prioritization.

BEFORE / AFTER

What changes with Swiftask

Without Swiftask automation

Marcom Robot data is manually exported to a CRM. Sales reps process leads in order of arrival, without considering maturity, missing weak but crucial buying signals.

With Swiftask AI scoring

As soon as a new lead is captured by Marcom Robot, the Swiftask agent analyzes their profile and behavior. The lead is automatically scored and pushed to your CRM with a defined priority level.

Four steps to automate your scoring

STEP 1 : Integrate Marcom Robot with Swiftask

Connect your Marcom Robot instance in just a few clicks to allow Swiftask access to your prospect data.

STEP 2 : Define your scoring criteria

Configure scoring rules based on your personas: web behavior, downloads, industry, or company size.

STEP 3 : Activate AI analysis

The Swiftask AI agent processes data in real time, adjusting scores based on new prospect actions.

STEP 4 : Synchronize your pipelines

Qualified leads are automatically pushed to your CRM or sales platform with their updated score.

Advanced analysis capabilities

The AI evaluates the prospect's trajectory: visit frequency, content type consumed, and alignment with your Ideal Customer Profile (ICP).

Target connector: The agent performs the right actions in marcom robot based on event context.
Automated actions: Automated qualification, data enrichment, routing to the right sales reps, instant alerts on hot leads.
Native governance: Scoring logic is transparent and adjustable at any time directly within Swiftask.

Each action is contextualized and executed automatically at the right time.

Each Swiftask agent uses a dedicated identity (e.g. agent-marcom-robot@swiftask.ai ). You keep full visibility on every action and every sent message.

Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.

Benefits for your growth

1. Optimized prioritization

Your sales reps only work on the most promising leads, increasing their closing rate.

2. Smarketing alignment

Marketing and sales use a common definition of lead quality thanks to automated scoring.

3. Increased scalability

Handle thousands of leads with precision, without increasing your team's workload.

4. Decision agility

Adjust your scoring models based on observed trends without technical intervention.

5. Real-time visibility

Track your pipeline health directly from the Swiftask dashboard.

Reliability and governance

Swiftask applies enterprise-grade security standards for your marcom robot automations.

Data security: Your Marcom Robot data remains protected with encryption protocols compliant with enterprise standards.
Access control: Fine-grained access management ensures only authorized personnel handle scoring rules.
Total transparency: Every scoring decision is documented, facilitating audit and continuous improvement.
Technological independence: Swiftask adapts to your ecosystem without locking you into proprietary solutions.

To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.

RESULTS

Performance impact

Metric	Before	After
Qualification time	Several days	Real-time
Conversion rate	Standard	+25% on average
Lead quality	Variable	Standardized and qualified
Deployment	Complex IT project	No-code setup

Take action with marcom robot

Stop wasting time on cold leads. Focus your sales efforts on high-potential opportunities.

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