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Turn every purchase into an improvement opportunity with automated feedback

Swiftask uses Amazon SES to automatically send personalized feedback requests after every order. Your AI agents analyze the responses for you.

Result:

Increase your response rate and gain actionable insights without managing your email campaigns manually.

Manual customer feedback collection is inefficient and costly

Manually sending follow-up emails after every purchase is impossible at scale. Companies lose valuable data about their products, which hinders their growth.

Main negative impacts:

  • Low response rates: Generic emails sent at the wrong time are ignored. Without personalization based on the purchase, customer engagement remains low.
  • Time-consuming data processing: Manually reading and classifying hundreds of customer reviews takes significant time, preventing quick responses to issues.
  • Lack of actionable insights: Without automated analysis, customer satisfaction trends remain hidden in unstructured inboxes.

Swiftask automates feedback requests via Amazon SES as soon as an order is marked as 'delivered'. Our AI agents analyze the feedback to provide clear insights.

BEFORE / AFTER

What changes with Swiftask

Without Swiftask

A marketing team manually exports customer lists, sends bulk emails via a third-party tool, and spends days compiling answers in Excel to understand what customers think.

With Swiftask + Amazon SES

The process is triggered automatically by your order system. The AI agent sends a personalized email via Amazon SES, receives the reply, analyzes sentiment, and updates your dashboard in real time.

Set up your feedback loop in 4 steps

STEP 1 : Configure your feedback AI agent

Define your survey questions and your brand's tone of voice in the Swiftask interface.

STEP 2 : Connect Amazon SES

Configure your Amazon SES credentials in Swiftask to ensure optimal email deliverability.

STEP 3 : Define the trigger

Connect your e-commerce platform or CRM to Swiftask to trigger the feedback email after delivery.

STEP 4 : Activate automated analysis

The AI agent processes incoming replies, classifies them, and alerts you if negative feedback requires human intervention.

Key features of your feedback agent

The AI agent analyzes overall sentiment, recurring keywords (e.g., 'delivery', 'quality', 'price'), and satisfaction scores.

  • Target connector: The agent performs the right actions in amazon ses based on event context.
  • Automated actions: Transactional email sending via Amazon SES. Real-time NLP sentiment analysis. Automated feedback categorization. Automatic alerts for customer support on low scores.
  • Native governance: All data is centralized in Swiftask, facilitating reporting and continuous improvement.

Each action is contextualized and executed automatically at the right time.

Each Swiftask agent uses a dedicated identity (e.g. agent-amazon-ses@swiftask.ai ). You keep full visibility on every action and every sent message.

Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.

Why choose this automation?

1. Improved conversion rates

Customers feel heard, which fosters loyalty and repeat purchases.

2. Fast product insights

Identify defects in your products or services instantly with AI analysis.

3. Amazon SES deliverability

Benefit from the robustness and reputation of Amazon SES to ensure your emails reach the inbox.

4. Reduced operational costs

Eliminate manual work of processing emails and data entry.

5. Compliance and security

Manage your customer data with a robust infrastructure compliant with market standards.

Data security and privacy

Swiftask applies enterprise-grade security standards for your amazon ses automations.

  • Communication encryption: All data transitioning between Swiftask and Amazon SES is encrypted.
  • Consent management: Easy integration with your preference management tools to comply with GDPR.
  • Environment isolation: Your customer data remains isolated and secure in your Swiftask instance.
  • Continuous audit: Access a full history of sent emails and performed analyses.

To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.

RESULTS

Measurable impact on your business

MetricBeforeAfter
Survey response rate5-10% (manual)20-30% (automated/personalized)
Feedback processing timeSeveral daysReal time
Management cost per emailHigh (human time)Minimal (SES infrastructure)
Time to deployWeeks (development)A few hours (no-code)

Take action with amazon ses

Increase your response rate and gain actionable insights without managing your email campaigns manually.