Tarification

Automate direct mail with Postalytics and AI agents

Swiftask connects your AI agents to Postalytics. Schedule physical mail sends or trigger them automatically based on customer behavior.

Resultat:

Transform your direct mail into an automated, high-performing channel perfectly synchronized with your digital data.

Manual mailing processes hinder your direct mail strategy

Direct mail remains a powerful lever, but its management is often disconnected from the rest of your marketing ecosystem. Preparing lists, exporting files, importing into a mailing tool: this manual process is slow, error-prone, and prevents real-time personalization.

Les principaux impacts négatifs :

Inconsistent customer journey: Manually sent mail is not synchronized with the customer's digital actions, making the message feel irrelevant.
High operational costs: Administrative management of direct mail campaigns consumes valuable time that your team should spend on strategy.
Lack of reactivity: Triggering mail based on specific events (e.g., cart abandonment, birthdays) is impossible without robust automation.

Swiftask automates the interface between your data and Postalytics. Your AI agents trigger personalized mail sends the moment a key event is detected, ensuring maximum relevance.

AVANT / APRÈS

Ce qui change avec Swiftask

Without Swiftask

Your team exports a customer list every week, checks addresses, downloads the file, and manually imports it into Postalytics. Sends are batched, impersonal, and often misaligned with real customer needs.

With Swiftask + Postalytics

A customer reaches a loyalty milestone or a prospect becomes inactive. Swiftask instantly detects the event and transmits the necessary data to Postalytics to generate and send a personalized physical mail, with zero human intervention.

Setting up your automated mailings in 4 steps

ÉTAPE 1 : Define your rules in Swiftask

Configure your AI agent to monitor your data sources (CRM, website, webhooks) and identify the perfect moment for a mail send.

ÉTAPE 2 : Connect your Postalytics account

Integrate Postalytics using your secure API key in Swiftask to enable the agent to drive your campaigns.

ÉTAPE 3 : Configure the trigger

Associate a specific event (e.g., new subscription) with a pre-registered Postalytics mail template.

ÉTAPE 4 : Activate the automated workflow

Launch the agent. Every trigger event now results in an automatic mail send, with full tracking in Swiftask.

Advanced automation capabilities

The agent analyzes customer data in real time to personalize mail content using Postalytics merge variables.

Connecteur cible : L'agent exécute les bonnes actions dans postalytics selon le contexte de l'événement.
Actions automatisées : Trigger letters, postcards, or catalogs. Personalize content based on customer segment. Schedule recurring sends. Manage triggers based on webhooks, emails, or changes in your CRM.
Gouvernance native : All sends are precisely tracked in Swiftask, allowing you to measure the ROI of your physical campaigns.

Chaque action est contextualisée et exécutée automatiquement au bon moment.

Chaque agent Swiftask utilise une identité dédiée (ex. agent-postalytics@swiftask.ai ). Vous gardez une visibilité complète sur chaque action et chaque message envoyé.

À retenir : L'agent automatise les décisions répétitives et laisse à vos équipes les actions à forte valeur.

Why automate with Swiftask

1. Unified omnichannel marketing

Reconcile your digital and physical actions for a consistent customer experience.

2. Personalization at scale

Every piece of mail can be unique as the AI inserts dynamic data into your Postalytics templates.

3. Operational time savings

Eliminate manual file export/import tasks and reduce data entry errors.

4. Increased reactivity

Mail is sent at the precise moment it is most relevant to the customer.

5. Full traceability

Track the status of your sends directly from your Swiftask dashboard.

Security and data compliance

Swiftask applique des standards de sécurité enterprise pour vos automatisations postalytics.

Secure API: The connection between Swiftask and Postalytics uses secure authentication protocols.
Data governance: You maintain full control over the data sent to Postalytics via filtering policies in Swiftask.
Compliance: The platform adheres to the highest security standards for customer data protection.
Full audit trail: A detailed history of every send is maintained for your internal audit needs.

Pour aller plus loin sur la conformité, consultez la page gouvernance Swiftask et ses détails d'architecture de sécurité.

RÉSULTATS

Performance of your automated campaigns

Métrique	Avant	Après
Preparation time	Several hours (manual)	Real-time (automated)
Accuracy of sends	Risk of human error	100% compliant with rules
Customer sequencing	Batched sends	Event-triggered sends
Operational cost	High (labor)	Reduced to zero

Passez à l'action avec postalytics

Transform your direct mail into an automated, high-performing channel perfectly synchronized with your digital data.