Tarification

Reactivate dormant customers with automated physical mail

Swiftask detects your inactive customer segments and triggers personalized direct mail campaigns via Postalytics instantly.

Resultat:

Turn your inactive databases into revenue opportunities with a targeted, automated physical approach.

The challenge of re-engaging inactive customers

Mass email marketing is no longer enough. Your inactive customers are digitally saturated. Ignoring these segments means leaving significant potential revenue on the table due to a lack of differentiation.

Les principaux impacts négatifs :

Inbox saturation: Reactivation email campaigns often end up in spam or are ignored by disengaged customers.
High acquisition costs: Acquiring a new customer is far more expensive than reactivating an old one. Inaction hurts your profitability.
Lack of physical personalization: Without the tangible impact of physical mail, your reactivation message lacks memorability and authority.

Swiftask automates the bridge between your CRM data and Postalytics. Once a customer becomes inactive based on your criteria, the AI agent triggers the sending of a personalized physical offer.

AVANT / APRÈS

Ce qui change avec Swiftask

Without Swiftask

Your marketing team manually extracts an Excel list of inactive customers, creates a file for the printer, manages postal mailings in batches, and tries to track results in a separate tool. It's slow, expensive, and error-prone.

With Swiftask + Postalytics

Your AI agent monitors your data in real time. As soon as a customer hits the inactivity threshold, Swiftask sends personalization data to Postalytics. The mail is sent automatically. Fluid reactivation, with zero manual entry.

4 steps to automate your reactivation

ÉTAPE 1 : Define your inactivity criteria

Configure your Swiftask agent to identify customers who haven't ordered in X days.

ÉTAPE 2 : Connect Postalytics

Integrate your Postalytics account with Swiftask to enable automated sending of your mail templates.

ÉTAPE 3 : Personalize the content

The AI dynamically adapts the mail message based on the customer's purchase history to maximize impact.

ÉTAPE 4 : Activate and track

Launch the automation. Track reactivation performance directly in your Swiftask dashboard.

AI power for your postal campaigns

The AI analyzes past behavior, customer lifetime value (LTV), and time since the last interaction to adjust the tone and offer of the mail.

Connecteur cible : L'agent exécute les bonnes actions dans postalytics selon le contexte de l'événement.
Actions automatisées : Automatic mail triggering based on webhooks, dynamic personalization of Postalytics templates, CRM data synchronization, mailing status tracking.
Gouvernance native : Each mailing is tracked to allow you to precisely measure the return rate and ROI of your campaigns.

Chaque action est contextualisée et exécutée automatiquement au bon moment.

Chaque agent Swiftask utilise une identité dédiée (ex. agent-postalytics@swiftask.ai ). Vous gardez une visibilité complète sur chaque action et chaque message envoyé.

À retenir : L'agent automatise les décisions répétitives et laisse à vos équipes les actions à forte valeur.

Why choose this approach

1. Superior physical impact

A personalized piece of mail stands out and generates a much higher conversion rate than digital alone.

2. Massive productivity gain

Eliminate manual list management and sending files to printers.

3. Real-time reactivation

The mail is triggered at the most opportune moment to maximize reconquest chances.

4. Budget control

Send targeted campaigns only to the most profitable segments.

5. Unified data

Centralize the tracking of your reactivation efforts within the Swiftask ecosystem.

Data security and privacy

Swiftask applique des standards de sécurité enterprise pour vos automatisations postalytics.

Data encryption: Your customer data is protected throughout the transfer process to Postalytics.
Granular control: You maintain full control over the customer segments targeted by the campaigns.
Compliance ensured: Respectful management of personal data in compliance with GDPR standards.
Robust architecture: A stable integration that ensures no mail is sent twice.

Pour aller plus loin sur la conformité, consultez la page gouvernance Swiftask et ses détails d'architecture de sécurité.

RÉSULTATS

Campaign performance

Métrique	Avant	Après
List management	Manual (hours/week)	Automated (real-time)
Recall rate	Low (digital)	High (physical)
Reaction time	Several days	Immediate
Campaign ROI	Difficult to calculate	Precise and automated tracking

Passez à l'action avec postalytics

Turn your inactive databases into revenue opportunities with a targeted, automated physical approach.

Envoyez des cadeaux clients personnalisés automatiquement avec Swiftask

Cas d'usage suivant.