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Clean your CRM with Swiftask and BetterContact

Swiftask orchestrates your data cleaning by querying BetterContact. Identify, enrich, and fix contact records automatically.

Resultat:

Boost sales accuracy and eliminate obsolete data without manual effort.

The hidden cost of degraded CRM data

An aging database is a major drag on sales performance. Between entry errors, job changes, and obsolete email addresses, your teams waste valuable time prospecting on dead-end contacts.

Les principaux impacts négatifs :

  • High bounce rates: Your email campaigns are penalized by poor deliverability due to invalid email addresses.
  • Lost sales efficiency: Sales reps spend more time qualifying leads than actually closing deals.
  • Inaccurate segmentation: Marketing analytics are skewed by incomplete or wrong data, preventing relevant personalization.

Swiftask automates the data lifecycle. By triggering verifications via BetterContact, your AI agents update CRM records continuously, without human intervention.

AVANT / APRÈS

Ce qui change avec Swiftask

Manual data management

A rep finds an error in a contact record. They must manually search for updated info on LinkedIn or third-party tools, then update the CRM. This task is often skipped, leading to technical debt.

Intelligent cleaning with Swiftask

A Swiftask agent detects an incomplete or suspicious contact. It automatically queries BetterContact to retrieve up-to-date data and updates your CRM instantly. Your database is always fresh.

Optimize your data in 4 simple steps

ÉTAPE 1 : Define your cleaning rules

In Swiftask, set the trigger conditions (e.g., invalid email, missing fields, periodic updates).

ÉTAPE 2 : Integrate BetterContact

Enable the BetterContact connector to allow your AI agent to request fresh and reliable data.

ÉTAPE 3 : Automate CRM updates

Configure the output action so Swiftask pushes validated data back to your CRM (HubSpot, Salesforce, Pipedrive).

ÉTAPE 4 : Monitor data quality

Use the Swiftask dashboard to track the volume of contacts cleaned and enriched in real time.

Data processing capabilities

The agent analyzes each record to detect inconsistencies, potential duplicates, and empty fields.

  • Connecteur cible : L'agent exécute les bonnes actions dans bettercontact selon le contexte de l'événement.
  • Actions automatisées : Email validation, retrieval of updated professional profiles, data format normalization, automatic enrichment of missing contact information.
  • Gouvernance native : All changes are traceable in your CRM and Swiftask activity logs.

Chaque action est contextualisée et exécutée automatiquement au bon moment.

Chaque agent Swiftask utilise une identité dédiée (ex. agent-bettercontact@swiftask.ai ). Vous gardez une visibilité complète sur chaque action et chaque message envoyé.

À retenir : L'agent automatise les décisions répétitives et laisse à vos équipes les actions à forte valeur.

Why automate your data hygiene?

1. Increased deliverability

Drastically reduce bounce rates with validated contact data.

2. Optimized marketing ROI

Target the right profiles with up-to-date information for better conversion rates.

3. Sales productivity

Free your teams from data entry and information searching tasks.

4. Simplified compliance

Maintain a clean database in accordance with personal data management requirements.

5. Operational agility

Adjust your cleaning criteria at any time thanks to the no-code interface.

Data security and integrity

Swiftask applique des standards de sécurité enterprise pour vos automatisations bettercontact.

  • Encrypted connections: Data exchanges between Swiftask, BetterContact, and your CRM are fully secured.
  • Granular control: You decide exactly which fields can be modified by the AI agent.
  • Full traceability: Every update is logged for a complete audit of your data.

Pour aller plus loin sur la conformité, consultez la page gouvernance Swiftask et ses détails d'architecture de sécurité.

RÉSULTATS

Impact on your database quality

MétriqueAvantAprès
Update time per contact5 to 10 minutes (manual)Under 5 seconds (automated)
Data entry error rateHigh (human)Near 0% (automated)
Contact reliabilityDecreasingConsistently maintained

Passez à l'action avec bettercontact

Boost sales accuracy and eliminate obsolete data without manual effort.

Qualifiez vos leads avec précision via BetterContact et Swiftask

Cas d'usage suivant.