Rewrite a web article with a branding voice using the support of GPT-4 and Scrapio

What is a branding voice?

The branding voice, or brand voice, is the unique personality that your brand adopts in its communication. It's how it expresses itself, the tone it uses, the words it chooses, and the values it conveys. It's an essential element of your brand strategy because it allows you to create an emotional connection with your audience and build loyalty.

Concrete examples for rewriting an article

1. Choosing the appropriate tone

• Formal tone: if your brand is serious and professional, you will use a formal tone in your communication. For example, an article on a legal or financial topic will be written in a clear and concise style, avoiding familiar expressions.
• Informal tone: if your brand is more relaxed and accessible, you can use an informal tone in your communication. For example, an article on a lifestyle topic will be written in a more relaxed style, using familiar expressions and anecdotes.
• Humorous tone: if your brand is fun and quirky, you can use a humorous tone in your communication. For example, an article on a technological topic will be written in a lighter style, using puns and cultural references.

2. Use words and expressions that match your brand

• Specific vocabulary: if your brand specializes in a particular field, you will use specific vocabulary in your communication. For example, an article on a medical subject will be written using technical terms.
• Familiar expressions: if your brand is more accessible, you can use familiar expressions in your communication. For example, an article on a lifestyle topic will be written using common expressions.
• Slogans and key expressions: If your brand has slogans or key expressions, you can use them in your communication. For example, an article on a marketing topic will be written using the brand's slogans.

3. Adapt the style to your target audience

• Expert audience: if your target audience consists of experts in a particular field, you will use a more technical and precise style in your communication.
• General audience: if your target audience consists of non-experts, you will use a simpler and more accessible style in your communication.
• Young audience: If your target audience consists of young people, you will use a more dynamic and engaging style in your communication.

Example of writing

Here is a concrete example of how branding voice can be used to rewrite an article:

Original article:

Digital marketing is a constantly evolving field. It's important to stay updated on the latest trends and technologies in order to maintain a competitive advantage.

Article rewritten with a humorous branding voice:

Digital marketing is like a hamster on a wheel: you have to keep running to stay ahead of the competition. But don't worry, we're here to give you a boost and help you stay in the race!

By using a humorous tone and cultural references, the rewritten article is more engaging and memorable for the audience.

How to rewrite a web article with a branding voice?

1. Choose the article to rewrite

Start by selecting the article you want to rewrite. Make sure it is relevant to your target audience.

2. Use Scrapio to retrieve essential information from the web page

Scrapio is an online tool that allows you to extract essential information from a web page, such as the title and content. This will save you time and allow you to focus on rewriting the content.

3. Ask GPT-4 to generate text from this original article, taking into account a branding voice

GPT-4 is a powerful language model that can generate text creatively and coherently. By providing the original article and specifying your branding voice, you can get rewritten text that is both informative and engaging.

• Use a tone consistent with your brand : if your brand is serious and professional, use a formal tone in your communication. If your brand is more casual and approachable, use an informal tone.
• Use words and expressions that match your brand : if your brand specializes in a particular field, use specific vocabulary in your communication. If your brand is more approachable, use familiar expressions.
• Adapt the style to your target audience : if your target audience consists of experts in a particular field, use a more technical and precise style in your communication. If your target audience consists of non-experts, use a simpler and more accessible style.
• Use concrete examples and anecdotes to illustrate your points. This will make your article more engaging and memorable.
• Proofread and correct your article before publishing it. Make sure it is error-free and well-written.

Start by selecting the article you want to rewrite. Make By following these tips, you can rewrite a web article with a branding voice that is both informative and engaging.