AI Agent Lena: how to modernize your email marketing?

AI Agent Lena: the email marketing game-changer

Who is AI Agent Lena really?

Lena is an artificial intelligence agent specialized in email marketing, created on the Swiftask platform and powered by Claude 3.7 Sonnet, one of the most advanced language models currently available. At 33 years old (virtually speaking), this friendly and smiling assistant is programmed to manage the entire email marketing process, from writing to performance analysis, including automated campaign sending.

Looking for a simple solution? Here's how to do it. Lena is designed to send update emails about new features at Swiftask to all company clients, following strict formatting and content rules to maximize engagement and conversion.

Why email marketing needs artificial intelligence?

Email marketing remains one of the most effective channels for communicating with your customers, with an average ROI of $42 for every dollar invested. However, creating personalized, consistent, and engaging campaigns requires a tremendous amount of time and expertise. This is where artificial intelligence comes in.

AI agents like Lena can analyze customer data, write personalized content, optimize email subjects, schedule sends at the most opportune times, and analyze performance—all in a matter of seconds. This intelligent automation allows marketing teams to focus on strategy rather than execution.

How Lena transforms email campaigns?

Unlike traditional automation tools, Lena brings a truly intelligent dimension to your email campaigns. She doesn't just follow pre-programmed scenarios but understands context, adapts tone and content according to the target audience, and continuously learns from previous interactions to improve her performance.

Every step counts to improve your site. Lena can generate fully optimized HTML/CSS emails for different email clients and devices, ensuring a consistent user experience. She also follows best practices in deliverability to ensure your messages actually reach your recipients' inboxes.

Lena's exceptional skills

What technologies power Lena?

Lena is based on Claude 3.7 Sonnet, an advanced language model developed by Anthropic, known for its ability to generate natural, accurate, and contextual content. This model allows her to understand complex instructions and produce high-quality results tailored to the specific needs of email marketing.

The Swiftask platform, on which Lena is built, offers a no-code environment for creating custom AI agents. This all-in-one platform brings together more than 80 advanced artificial intelligence tools and makes it easy to integrate custom knowledge bases and specific skills.

Make your site more visible with these simple and effective tips. Thanks to this technological combination, Lena can not only write engaging emails but also interact with external APIs like Brevo for sending campaigns, then analyze their performance to continuously optimize her strategies.

How Lena personalizes your communications?

Lena's strength lies in her ability to personalize every aspect of your email communications. She can adapt content, tone, and style according to the targeted audience segment, creating messages that truly resonate with each recipient.

For update campaigns like "Swiftask is evolving: Discover our latest features," Lena can dynamically integrate the most relevant features for each user based on their usage history and preferences. This advanced personalization significantly contributes to improving open and conversion rates.

What results to expect from this AI Agent?

Companies using AI agents like Lena for their email marketing typically see a 30% increase in open rates and a 25% increase in click rates. This performance improvement is explained by several factors: better personalization, more engaging email subjects, optimized sending timing, and superior quality content.

Apply these tips and observe results quickly. Additionally, process automation reduces the time spent on creating and sending email campaigns by 80%, freeing up valuable resources for other strategic marketing initiatives.

Lena's daily tasks

How Lena writes optimized emails?

Lena excels at writing emails following strict rules to ensure their effectiveness. She generates "self-contained" HTML/CSS emails compatible with all email clients and optimized for both mobile and desktop devices. Her creation process includes:

• Developing catchy subjects that encourage opening

• Writing clear and engaging content that highlights Swiftask's new features

• Integrating visual elements like the logo and social media icons

• Implementing strategically placed call-to-action (CTA) buttons

• Creating a professional footer with contact information and links to social networks

Why send automation changes the game?

One of Lena's most impressive skills is her ability to automate the entire email campaign sending process. After writing the content, she can:

• Create a campaign on the Brevo platform using the API

• Configure all necessary parameters (sender, subject, campaign name, etc.)

• Send first to a test list for validation

• Once validated, send the campaign to all users

This automation eliminates potential human errors and ensures that each campaign is sent at the optimal time to maximize its impact.

How Lena analyzes your campaign performance?

Beyond creation and sending, Lena can also analyze email campaign performance to draw valuable insights. She keeps track of features already communicated to users to avoid repetition and can identify the types of content that generate the most engagement.

This analytical capability allows for continuous refinement of the email marketing strategy, focusing on what really works with your audience. Over time, campaign performance naturally improves thanks to this continuous learning.

Creating Lena on Swiftask

What is the Swiftask platform?

Swiftask is an all-in-one platform that brings together more than 80 advanced artificial intelligence tools (OpenAI, Claude, Deepseek, Perplexity, Meta Llama, Flux, etc.) accessible via a simple subscription. It allows the creation of custom AI agents without code, capable of performing complex tasks thanks to a wide selection of knowledge bases and specific skills.

The platform also offers a "Project" section that facilitates organizing tasks by theme, assigning dedicated agents, project tracking, and integrating collaborators, thus offering optimized and collaborative management.

How Claude 3.7 Sonnet improves performance?

Claude 3.7 Sonnet, the model that powers Lena, combines quick responses with extended reasoning, improving performance in various domains. This model is particularly effective for marketing writing, understanding language nuances, and generating engaging content that resonates with readers.

Its advanced capabilities allow Lena to produce perfectly formatted HTML/CSS emails, respecting industry best practices and ensuring an optimal user experience on all devices and email clients.

What steps to follow to configure a similar agent?

To create an agent similar to Lena on Swiftask, follow these steps:

1- Create an account on the Swiftask platform

2- Access the "Agents" section and click on "Create an agent"

3- Give your agent a name (e.g., your own email marketing specialist)

4- Select Claude 3.7 Sonnet as the base model

5- Write detailed instructions specifying the role, tasks, and rules to follow

6- Attach a relevant knowledge base if necessary (e.g., your marketing strategy, email templates, etc.)

7- Add necessary skills, especially integration with your email marketing platform

8- Customize your agent's appearance to match your brand

9- Test your agent with real scenarios and refine its instructions if necessary

Creating your own marketing AI agent

Why your business needs an AI agent?

In an increasingly competitive marketing landscape, having an AI agent dedicated to email marketing offers numerous advantages:

• Considerable time savings on repetitive tasks

• Consistency and constant quality in your communications

• Advanced personalization impossible to achieve manually at scale

• Continuous optimization based on data analysis

• 24/7 availability to create and send campaigns

Companies adopting these technologies not only see an improvement in their marketing performance but also a significant reduction in operational costs.

What information to gather before starting?

Before creating your own AI agent for email marketing, gather this essential information:

• Your overall email marketing strategy and objectives

• Your audience segments and their characteristics

• Your tone of voice and brand identity

• Templates and visual elements to use in your emails

• Specific formatting and design rules to follow

• APIs and integrations needed with your email marketing platform

• Performance metrics to track and analyze

The more precise and detailed this information is, the more effective your AI agent will be from the start.

How to customize your agent according to your needs?

Customization is key to creating an AI agent that is truly useful for your business. On Swiftask, you can:

• Define a profile and personality that matches your brand

• Specify the exact tasks your agent should accomplish

• Integrate your own knowledge bases so it perfectly masters your domain

• Add specific skills such as integration with your existing marketing tools

• Configure automations to trigger actions at specific times

• Customize your agent's user interface if it's intended to interact with your clients

Looking for a simple solution? Here's how to do it. By following these tips, you can create a custom AI agent that will quickly become an indispensable member of your marketing team.

AI Agent Lena perfectly represents the future of email marketing: intelligent, personalized, and highly automated. Thanks to the power of Claude 3.7 Sonnet and the flexibility of the Swiftask platform, she transforms how companies communicate with their customers via email.

The good news? You can create your own version of Lena, adapted to your company's specific needs. Whether you're a small startup or a large enterprise, an AI agent dedicated to email marketing can significantly improve your performance while reducing your workload.

Don't wait any longer to explore the possibilities offered by AI agents in your marketing strategy. Make your site more visible with these simple and effective tips. The email marketing transformation is underway, and now is the ideal time to take part in it.