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Sora from OpenAI: Creating Ultra-Realistic Videos

In February 2024, OpenAI, the cutting-edge artificial intelligence start-up, unveiled Sora, a generator of ultra-realistic videos.

This promising tool, currently available to a limited number of testers, should be accessible to the general public later in the year.

Behind this innovation, there is immense potential, but also significant challenges that the company aims to master before a widespread deployment.

The promises of Sora from OpenAI

Sora represents a major advancement in the field of artificial intelligence applied to video. According to Mira Murati, technical director at OpenAI, this technology has the potential to radically transform video production by enabling the creation of ultra-realistic content quickly and at a lower cost. The tool could notably revolutionize sectors such as cinema, advertising, and education, by offering visual possibilities that were previously unimaginable without the constraints of traditional video production.

Technical and Ethical Challenges of OpenAI's Sora

However, the development of Sora is not without challenges. One of the main problems encountered by OpenAI concerns the accuracy of representations, especially those of hands and object movements. For example, in a demonstration, a yellow taxi suddenly transforms into a silver sedan, illustrating the difficulties that AI still has in understanding and faithfully reproducing continuity in videos. OpenAI is also aware of the ethical implications of creating ultra-realistic videos. To avoid the risks of misinformation, the company has integrated a distinctive watermark into the videos generated by Sora, allowing the clear identification of content created by AI. In addition, metadata will be added to trace the origin of each video, providing necessary transparency in a context of growing distrust towards manipulated media.

Security and Management Policies

In addition to technical and ethical aspects, the security of the tool is a priority for OpenAI. Before a wider launch, Sora undergoes thorough testing to identify and correct vulnerabilities, potential biases, and other undesirable effects. These measures are essential to ensure that the tool can be deployed without major risks to users and society in general. In terms of usage policies, Sora is expected to follow similar guidelines to those of Dall-E, OpenAI's image generator. This includes restrictions on generating content involving public figures and sensitive management of themes such as nudity. OpenAI is collaborating with artists and experts to establish boundaries that protect without hindering creativity.

The future of Sora: Sound-enhanced videos and more

The future of Sora looks promising, with plans to enrich videos not only visually but also with sound. This evolution will open up even more possibilities, such as creating complete short films or advertisements entirely generated by AI, offering an immersive and realistic experience. In conclusion, although Sora is not yet perfect, its potential is undeniable. OpenAI is taking cautious measures to ensure that its tool can be used safely and ethically. For content creators, marketers, educators, and artists, Sora promises to open new avenues of creativity and innovation. It remains to be seen how OpenAI will overcome the remaining technical and ethical challenges, but the future of AI-generated video seems more promising than ever. While waiting for the official release of Sora, make the most of the AIs already available on Swiftask.



Osni is a professional content writer


June 21, 2024

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